Cathy is my daughter and I am very proud of her!!
By: Brian Martucci November 17, 2017 1:36 am 0
Name: Cathy Sedacca
Title/Company: Principal and executive vice president, Sage Business Credit, LLC
Education: B.A., management and French, Luther College (Decorah, Iowa); certificate, international business, Luther College
Family: Husband, Al; daughters, Sadie and Carly; dogs, Biscuit and Daisy
After nearly two decades working for other business credit providers, Cathy Sedacca founded Sage Business Credit in 2013 with partner Karen Turnquist. Since then, the company has averaged 54 percent annual portfolio growth in loans and accounts receivable, and 57 percent annual revenue growth.
By necessity, Sedacca wears many hats at her boutique firm, but she still manages to find time to give back to her community. She serves on the board of Shobi’s Table, a St. Paul nonprofit that supports homeless and housing-insecure individuals, and on the finance committee at St. Paul’s Gloria Dei Lutheran Church.
What’s the biggest turning point in your career and how did that lead you to what you are doing today?
I’ve always been willing to take risks in my career. Usually it has worked out. Occasionally it hasn’t, but I’ve always learned a lot along the way. My journey ultimately led to the opportunity to partner with Karen Turnquist and launch Sage Business Credit.
What are your job responsibilities today?
As the lead for sales and marketing, much of my time is devoted to business development — keeping the company in the public eye and top of mind for referral sources and prospective clients.
I’m also our designated brand ambassador. It’s my job to make sure that our brand is clear, and clearly differentiated.
Beyond that, my job revolves around working with prospects to develop flexible and creative financing options.
What’s your proudest community achievement?
Raising kids who really care about their community and the world around them. The service work we’ve done across the country as a family has inspired them to be grateful for what we have and compassionate toward those who have less. They look beyond their own lives and out into the world to realize that we have so much more than so many others.
What’s the best advice you received from a mentor, and what’s your best advice to women entering your field?
The best advice I’ve ever received is: Be yourself, because no one is as good at being you as you are. Hard as it is to maintain, authenticity is actually an amazing way to build trust and strengthen relationships.
My advice to women is: Step up, be brave, take chances. Don’t spend your time trying not to stand out.