There is a bank ad on right now that I get a kick out of. A man asks a girl if she would like a pony; she says yes and gets a toy pony. He then asks the other girl if she would like a pony; she says yes and a real pony comes walking out. The first girl is crushed and says, you didn’t say I could have a real pony! The man answers, you didn’t ask for a real pony. Then they go on to talk about their bank.
While it is funny, I have also seen it happen. If businesses don’t know what to ask for, how to ask for it, and present a case for it, they may not get it. So they settle for what they get.
That is one of the best reasons I can think of to hire a pro to assist in these events! And that is how I have chosen to use my 40 years of experience for; to help businesses at the best value I can.