SERVING YOUR CUSTOMER
In my book I have written a lot about being other’s centered and service oriented in all one does in life. Especially in business where I thought it was just a reminder that we serve our customers and listen to them.
I had begun thinking this was common sense, but when I sent out a mass mailer to 501 people the other day announcing my book launch I was very surprised!
When you do a mass mailer you include an “unsubscribe” button so that anyone who doesn’t want to get stuff from the sender can ask to have their name removed from the list. I have gotten a few unsuscribes from my mailers and can understand why most of those folks unsubscribed; they are busy, don’t want a bunch of emails, or in some cases, don’t like me any more for some reason. (Only a couple that don’t like me, I think that is a good average!)
But I was blown away this time because I got only one unsuscribe so far from my large mailing; it was from my print vendor’s sales person! I never thought a sales person would unsubscribe from a customer’s correspondence, for any reason. Especially since the person had just sold me some printing!
So I guess the stuff I wrote about isn’t common sense after all!